BUS-260 Business Strategy

Credits: 3
Contact Hours: Lec 3
Tier Rate: Tier I
Students will analyze and evaluate business models and concepts. In the process of doing so, students will assess the strengths and weaknesses of a business concept; collect, analyze and organize market research data into a marketing plain; and prepare the financial projections for a business concept. As the capstone course for the Business and Marketing program, this course will refresh and enhance the students’ strengths introduced in required program-specific business courses. Prerequisite(s): BUS 110 and BUS 130; Corequisite(s): Pre or corequisites: BUS 140 and BUS 150.