2018-2019 Academic Catalog and Student Handbook 
    Nov 26, 2022  
2018-2019 Academic Catalog and Student Handbook [ARCHIVED CATALOG]

BUS-145 Principles of Advertising

Credits: 3
Contact Hours: Lec 2 Lab 2
Tier Rate: Tier I
This course is an introduction to advertising principles, strategies, the importance of integrated marketing communication and how it impacts advertising, marketing research, media planning, budgeting, and buying, creative design for effective advertisements for print, electronic, and digital media, and careers in advertising. Prerequisite(s): BUS 110  and BUS 130 .