2017-2018 Academic Catalog and Student Handbook 
    
    Mar 29, 2024  
2017-2018 Academic Catalog and Student Handbook [ARCHIVED CATALOG]

BUS-145 Principles of Advertising


Credits: 3
Contact Hours: Lec 2 Lab 2
This course is an introduction to advertising principles, strategies, the importance of integrated marketing communication and how it impacts advertising, marketing research, media planning, budgeting, and buying, creative design for effective advertisements for print, electronic, and digital media, and careers in advertising. Prerequisite(s): BUS 110  and BUS 130 .