BUS-130 Principles of Marketing

Credits: 3
Contact Hours: Lec 3
This course deals with the structure of the marketing system, considering the four elements of marketing: product, price, place and promotion. Students will explore marketing as a business activity directed at satisfying the needs and wants of potential customers through the exchange process. Students will also be introduced to e-business technology and distribution systems. Prerequisite(s): BUS 110.