2018-2019 Academic Catalog and Student Handbook 
    
    Nov 26, 2020  
2018-2019 Academic Catalog and Student Handbook [ARCHIVED CATALOG]

PSY-275 Consumer Psychology


Credits: 3
Contact Hours: Lec 3
Tier Rate: Tier I
This course provides an introduction to the psychology's application in consumer buying behavior including how consumers notice, remember, learn, and are motivated to buy goods and services based on the advertisements, salespeople, friends, and other consumers around them. Prerequisite(s): PSY 110 .