2016-2017 Academic Catalog and Student Handbook 
    Sep 17, 2021  
2016-2017 Academic Catalog and Student Handbook [ARCHIVED CATALOG]

BUS-145 Principles of Advertising

Credits: 3
Contact Hours: Lec 2 Lab 2
This course is an introduction to advertising principles, strategies, the importance of integrated marketing communication and how it impacts advertising, marketing research, media planning, budgeting, and buying, creative design for effective advertisements for print, electronic, and digital media, and careers in advertising. Prerequisite(s): BUS 110  and BUS 130 .