BUS-145 Principles of Advertising

Credits: 3
Contact Hours: Lec 2 Lab 2
This course is an introduction to advertising principles, strategies, the importance of integrated marketing communication and how it impacts advertising, marketing research, media planning, budgeting, and buying, creative design for effective advertisements for print, electronic, and digital media, and careers in advertising. Prerequisite(s): BUS 110 and BUS 130.