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May 16, 2024
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2016-2017 Academic Catalog and Student Handbook [ARCHIVED CATALOG]
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HSM-279 Convention MGT & Service Credits: 3 Contact Hours: Lec 3 This course defines the scope and segmentation of the convention and group business market, describes marketing and sales strategies to attract markets with specific needs, and explains techniques to meet those needs as part of meeting and convention service. Prerequisite(s): HSM 101 , HSM 115 and HSM 225 .
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