|
|
|
May 07, 2024
|
|
2021-2022 Academic Catalog and Student Handbook [ARCHIVED CATALOG]
Course Descriptions
|
|
|
If you’re seeking individual course requirements pertaining to electives, the Course Filter below will assist in narrowing your search.
Variable Courses
FLI - Foreign Language Institute Courses
VAR - Variable Credit Courses
Missouri Higher Education Core Transfer Curriculum - Core 42
|
| |
Business and Marketing |
| |
-
BUS-130 Principles of Marketing
Credits: 3
Contact Hours: Lec 3
Tier Rate: Tier I
This course deals with the structure of the marketing system, considering the four elements of marketing: product, price, place and promotion. Students will explore marketing as a business activity directed at satisfying the needs and wants of potential customers through the exchange process. Students will also be introduced to e-business technology and distribution systems. Prerequisite(s): BUS 110 .
|
| |
|
|
|
Print this Page