2021-2022 Academic Catalog and Student Handbook [ARCHIVED CATALOG]
Course Descriptions
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If you’re seeking individual course requirements pertaining to electives, the Course Filter below will assist in narrowing your search.
Variable Courses
FLI - Foreign Language Institute Courses
VAR - Variable Credit Courses
Missouri Higher Education Core Transfer Curriculum - Core 42
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Business and Marketing |
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BUS-100 Service Learning in Business
Credits: 1
Contact Hours: Lec 1
Tier Rate: Tier I
Students will broaden their educational experiences by being actively involved in the following student organization: Enactus. In addition to meeting once a week as a class, students will also be required to attend the regularly scheduled meetings of their student organization. A student may enroll in this course one or more semesters and receive 1 credit hour for each semester enrolled up to a maximum of 4 semester credit hours.
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BUS-101 Microcomputer Keyboarding
Credits: 1
Contact Hours: Lab 2
Tier Rate: Tier I
This course is designed to help students master the touch method and proper techniques for accurate use of the microcomputer and numeric keypad. Formatting of basic business documents will be provided. These skills will be valuable for all students, business persons and home-computer users.
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BUS-105 Business English
Credits: 3
Contact Hours: Lec 3
Tier Rate: Tier I
This course will provide a review of parts of speech and their routine functions: plurals and possessives; antecedents; verb tense; transitive and intransitive verbs; active and passive voice; subject-verb agreement; comparative and superlative forms of adjectives and adverbs; prepositional phrases; coordinate, correlative and subordinate conjunctions. Also included will be a review of the mechanical aspects of business communication: punctuation, abbreviations, capitalization, number expression rules, appropriate word choice, sentence construction, parallelism and editing and proofreading documents.
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BUS-110 Principles of Business
Credits: 3
Contact Hours: Lec 3
Tier Rate: Tier I
This course provides a survey of business in the United States and also global considerations, including its background, functions, objectives, ethics and opportunities for careers. Various aspects of business will be covered: marketing, management, human resources, production, accounting, finance, administrative services, technology, computerization of the workplace, regulations, international trade and the impact of e-commerce on businesses around the globe.
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BUS-111 Principles of Insurance
Credits: 3
Contact Hours: Lec 3
Tier Rate: Tier I
This course is an introduction to insurance principles and risk management for both personal and professional applications. Topics covered include: property insurance, casualty insurance, life insurance, and health insurance. Prerequisite(s): BUS 110 .
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BUS-112 Document Processing
Credits: 3
Contact Hours: Lec 2 Lab 2
Tier Rate: Tier I
This course includes use of word processing software on a microcomputer. Students will learn to perform word processing functions for creating business documents. Prerequisite(s): BUS 101 .
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BUS-115 Personal Finance
Credits: 3
Contact Hours: Lec 3
Tier Rate: Tier I
The course is a survey of personal financial planning. Topics covered include: personal budgeting, investments, insurance, credit, housing and retirement planning. The goals are for students to learn the fundamentals of financial planning so they can make informed choices related to spending, saving, borrowing and investing that lead to long-term financial security.
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BUS-120 Retailing
Credits: 3
Contact Hours: Lec 3
Tier Rate: Tier I
This course provides an introduction to retail businesses, operations, retailing concepts and practices, problem-solving for effective retailing, the similarities and differences between traditional and e-commerce retailing, the use of technology and information systems and careers in retailing. Prerequisite(s): BUS 110 .
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BUS-125 Selling
Credits: 3
Contact Hours: Lec 3
Tier Rate: Tier I
This course will introduce students to the principles and methods of effective selling, steps of the sales process, customer analysis, sales-supporting skills, and careers in sales. Prerequisite(s): BUS 110 .
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BUS-130 Principles of Marketing
Credits: 3
Contact Hours: Lec 3
Tier Rate: Tier I
This course deals with the structure of the marketing system, considering the four elements of marketing: product, price, place and promotion. Students will explore marketing as a business activity directed at satisfying the needs and wants of potential customers through the exchange process. Students will also be introduced to e-business technology and distribution systems. Prerequisite(s): BUS 110 .
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BUS-135 Integrated Business Applications
Credits: 3
Contact Hours: Lec 2 Lab 2
Tier Rate: Tier I
This course is a study of computerized applications such as word processing, database management, spreadsheets, graphics and multimedia presentations. Emphasis is on business and education decision-making using simple and integrated applications. Prerequisite(s): CIS 101 , BUS 112 or equivalent or concurrent enrollment.
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BUS-140 Business Communications
Credits: 3
Contact Hours: Lec 3
Tier Rate: Tier I
This course will help students develop business communication skills by composing and writing letters, memos, reports and electronic mail messages. The students will develop a writing portfolio of business documents and prepare and present oral reports. In their preparation of business communications, the students will have opportunities to use word processing software, to use computer skills in searching the Internet and sending email messages and to learn useful communication practices for a career in business. Prerequisite(s): ENG 100 or ENG 101 or concurrent enrollment.
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BUS-145 Principles of Advertising
Credits: 3
Contact Hours: Lec 2 Lab 2
Tier Rate: Tier I
This course is an introduction to advertising principles, strategies, the importance of integrated marketing communication and how it impacts advertising, marketing research, media planning, budgeting, and buying, creative design for effective advertisements for print, electronic, and digital media, and careers in advertising. Prerequisite(s): BUS 110 and BUS 130 .
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BUS-150 Principles of Management
Credits: 3
Contact Hours: Lec 3
Tier Rate: Tier I
This course examines various techniques and theories of management and their effects on current practices. Students will study management functions, relating them to organizational structures. Discussions cover the basic elements of management: planning, organizing, leading and controlling and how the manager relates to personnel issues and organizational change and conflict. Consideration is given to the changing business environment where diversity of personnel, geographic dispersion of work locations, e-commerce and global activities will dominate the work place. Prerequisite(s): BUS 110 .
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BUS-155 Customer Service
Credits: 2
Contact Hours: Lec 2
Tier Rate: Tier I
Emphasis will be on developing customer support, practicing good work ethics in handling customer complaints and dealing with upset customers, accepting diversity in the workforce, demonstrating professionalism through better attitudes and teamwork involvement and developing the social skills needed to sustain customer relationships. Internalcustomer and externalcustomer communication skills will be taught through proper phone use and creating and distributing coherent and consistent messages with emphasis on working together to meet customers’ needs. Skills needed to negotiate conflicts will be taught through problem solving/critical thinking case studies and exercises, as well as planning and goal setting to build positive work environments and promote internal cooperation and communication.
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BUS-160 Business Law
Credits: 3
Contact Hours: Lec 3
Tier Rate: Tier I
An introduction and study of the legal regulations governing business and e-business conduct will be provided in this course. Students will be introduced to laws that affect public and international environments which include contracts, sales and leases, torts and strict liability, product liability, cyberlaw and ecommerce, creditordebtor relations, sole proprietorships, partnerships, corporations and limited liability companies, as well as laws governing agency and employment, the regulatory environment of consumer protection, environmental law, land-use control, and antitrust/monopoly law.
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BUS-165 Administrative Procedures
Credits: 3
Contact Hours: Lec 3
Tier Rate: Tier I
This course covers principles and procedures for completing basic office essentials including meeting documents, scheduling, making travel arrangements, editing and proofing business documents, mail handling, and proper techniques for the management of records. Prerequisite(s): BUS 101 and BUS 112 or concurrent enrollment of BUS 112 .
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BUS-170 Human Resources Management
Credits: 3
Contact Hours: Lec 3
Tier Rate: Tier I
This course provides an introduction to human resource management and its impact on the success of the business. Topics include the strategic planning process, human resource planning, equal employment opportunity, selection, training and development, performance appraisal, compensation, safety and health, and employee and labor relations. The role of managers in dealing with human resources is emphasized. Prerequisite(s): BUS 150 .
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BUS-185 Professional Readiness
Credits: 3
Contact Hours: Lec 3 Lab 0 Practicum 0
Tier Rate: Tier I
To develop the professional skills necessary to thrive in the 21st century workplace. Learning will focus on professionalism, critical thinking, complex problem solving, oral and written communication, interpersonal skills, and job preparedness. Students will be required to participate in collaborative activities and case studies. The course will culminate with the research of employment opportunities and production of a professional portfolio.
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BUS-200 Leadership
Credits: 3
Contact Hours: Lec 3
Tier Rate: Tier I
This course involves examination of all aspects of leadership, including the foundations of individual and group behavior, supervision, motivating and rewarding employees, interpersonal skills and communication in a group environment, and an understanding of the work team and the dynamics of such a group. Prerequisite(s): BUS 150 .
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BUS-245 Entrepreneurship
Credits: 3
Contact Hours: Lec 3
Tier Rate: Tier I
This course will enable the student to recognize characteristics of a successful entrepreneur, and identify entrepreneurial opportunities and challenges. Students will assess the strengths and weaknesses of a business concept; collect, analyze, and organize market research data into a marketing plan; and prepare financial projections for a business concept. Students will write a formal business plan. They will identify legal issues related to entrepreneurship, and identify sources of capital. Students will examine strategies for growth, success and risks associated with entrepreneurship. Prerequisite(s): BUS 110 .
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BUS-260 Business Strategy
Credits: 3
Contact Hours: Lec 3
Tier Rate: Tier I
Students will analyze and evaluate business models and concepts. In the process of doing so, students will assess the strengths and weaknesses of a business concept; collect, analyze and organize market research data into a marketing plain; and prepare the financial projections for a business concept. As the capstone course for the Business and Marketing program, this course will refresh and enhance the students’ strengths introduced in required program-specific business courses. Prerequisite(s): BUS 110 and BUS 130 ; Corequisite(s): Pre or corequisites: BUS 140 and BUS 150 .
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BUS-290 Co-Operative Ed/Internship
Credits: Variable 1-3
Contact Hours:
Tier Rate: Tier I
This course involves supervised work experience in the major field which provides the student with the opportunity to make practical application of the knowledge and skills attained. An individualized instructional management plan will determine goals to be accomplished. Seminars may also be required. Prerequisite(s): Completion of 30 credit hours and 2.0 GPA or advisor’s approval. Please see the department chair of the specific program area for application.
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